Facebook Ads and more
I use Facebook Ads to promote my Spotify playlists. I create the content for the ads and posts, and adapt it for each platform.
Results:
How does it work?
Workout Motivation
Followers by day
Pop hits
Followers by day
Indie music
Followers by day
The three Facebook campaigns are designed to increase Engagement. Each campaign tracks different events using the same Pixel, which means each one targets a different audience and segmentation.
When a user from my target audience clicks on my ad, they are directed to my landing page. If they click on the "play" button, the Pixel tracks their activity. I can later create custom audiences based on this data, which helps me optimize the ads for better performance and lower costs.
The ads are paused on Mondays, Tuesdays, and Wednesdays, so there may be some days without gaining new followers.
The content
View some of the creativities I’ve done for the different campaigns:
Indie music
The clip is made with Blender, Illustrator, After Effects and Adobe Premiere.
International Pop Playlist Ad (Instagram Stories Format)
Gym Workout Motivation Ad (Post Format)
I also create the covers of my playlists:
